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Yes,
I get lots and lots of questions about my work as a graphic
facilitator. Thankfully, I love what I do and answering
inquiries. You can use the links at the top of the page to jump
to a specific question. Or simply scroll down to get the whole
story. If I didn't answer your question, please
contact me.
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What
I do as a graphic facilitator |
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I've got a strange
job. But it's a fantastic job because I get to think and draw
for a living. Two of my very favorite things to do.
I'm a graphic facilitator.
While a group is having a strategy session, meeting, conference,
I map their conversation. I draw a big mural that captures when
is being said, showing patterns and connections between ideas.
It helps to focus
the group, show them the shape of their work and documents their
accomplishments.
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Let's
say you're having a two-day retreat and you need to have some
messy discussion to get to some strong decisions. There will
be points in your agenda where the whole group is conversing.
I'd be standing at the front of the room with a big sheet of
paper taped to the wall. Roughly, four feet tall and eight feet
long. As the group is speaking, I'm drawing a map of the conversation.
It is in real-time and in front of them. The group can literally
see what they are saying.
Depending
on the agenda and the meeting's objectives, I'd be drawing several
of these maps a day. Each is one integrated piece, a representation
of that part of the meeting showing the individual points/voices/perspectives
as part of a whole.
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Huh.
What does that look like? |
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Please visit my
online portfolio. It'll give you a sense of the finished
drawings. The portfolio shows the time and scale of each work.
If you're thinking of hiring me for your event the items labeled:
and are
the best representation of what I do live and large.
As a caveat, I think
that 80% of the power of my work is the process, 20% is the
product. Meaning, it's being in the room, see your conversation
become a drawing that really packs the punch. Afterwards, the
drawing is an artifact of that moment in time. It's not going
to mean a heckuva lot to those who weren't there.
That being said,
I like to point folks to two portfolio examples first - The
Wizard of Oz, and An
Inconvenient Truth - because it's content a lot of people
are familiar with, so the drawing can resonate more.
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Mindmapping
is a specific technique. Like graphic facilitation, it does get
one's ideas out of their heads and onto paper with a visual process.
Originally developed by Tony
Buzan, it has a hub and spoke shape.
Occasionally, my work does take a mindmapping shape; especially
in very fast report outs, where it's text-based lists connected
to a core idea or team. |
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The variety in my
work is one of the best parts of my job! Most of my clients
are corporate, though I'll happy work with anyone who'll pay
my rate. I've worked for all sorts of industries: biotechnology,
consulting, education, finance, food, medical, technology, transportation
and utilities...
I tend to be hired
by facilitators, the traditional, verbal kind. They see how
partnering with me will make their client's meeting more powerful
and effective. I do get hired directly by the client too.
I'm happy to
talk to anyone who thinks they can use my thinking and drawings
skills.
A list of my clients
since 1996 is available upon request.
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Facilitator:
So
you say you're a graphic facilitator. Do you
speak? |
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No,
I'm your silent partner. I'll ask a clarifying question if I
need to. It's your show. I'm helping you facilitate through
my written words and images, not spoken ones.
I love
being the visual partner to the facilitator. I'm very happy
with my specific role. Meanwhile, I've got over a decade of
event experience, so you can bounce ideas off of me.
I can
be very independent, sort of a stand alone role. Or I can work
with you in the design of the event. Either end of the spectrum.
I take my cue from you. We can discuss where visual tools can
best work with your event and your client.
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We
don't have a facilitator. |
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I'm not capable of
doing both roles at once. I am dedicated to the visual capture
and synthesis.
If you're the project
manager, leader, boss, I can work with you. As long as you are
managing the event, the time, keeping the conversation on track,
I'm good.
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I
work in industry X, don't you need to know about my industry
to be able to draw it? |
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Great question. In
my experience, 90% of meetings are pretty universal strategy,
people, resource talk. The business of doing business. Especially
the kind of strategic, "fuzzy front end" type of meetings
I tend to work. With my experience, I can confidently learn
and adapt to the 10% that's specific to your company and objectives.
If you were having
a very nuts and bolts tactical meeting, I may not be as valuable.
I'd be happy to talk to you about
your specific needs.
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I
like what you do, but I don't know how to use you. |
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If you
haven't been in a meeting that uses a graphic facilitator, it's
hard to imagine it. Once you've experienced it, it makes all
the sense in the world. Before that, I
welcome questions.
Thankfully,
with my years of experience, I know when GFing works and when
it is less valuable. I'm happy to talk more about your event
and your needs to see if I'm a good addition.
And
I welcome you to sign up for my once-a-month
newsletter. There's usually something about GF in there,
and it may help spark an opportunity. Plus, it's short, sweet
and brightly colored.
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I
don't have an event, but I need your skills. What do I do? |
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I'm open to discuss
non-event projects. Sometimes it's done virtually. Sometimes
clients hire me for a day or two to be onsite and work in real-time
with them to visualize their work, draw models, create graphics.
Contact
me with your specific needs and we can discuss it.
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I've
worked with graphic recorders before, how are you different?
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Good question. I've
got three key differentiators: style, synthesis and speed.
Style
I've got a very specific style, set apart from my colleagues.
Happily, I've got a epic
portfolio page so you can see clearly what my style is.
My background is
fine arts (drawing and printmaking) with a brain that thinks
in maps and systems. Starting as an artist, I already came into
this work with my bold, bright style with strong lines.
Synthesis
My brain is hardwired to synthesize information, making connections,
find patterns. If you're looking for 100% capture, without individual
points being connected and integrated, I'm not your gal. If
you value the synthesis and respond to my style, please
contact me.
Speed
With my tech tools, I can hand off both the original drawings
and the digital versions before I leave your event. Your participants
can hit the ground running, post-event.
Click on this image
for a PDF that illustrates these differentiators using the Wizard
of Oz as content:
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Great!
I want to work with you. What's next? |
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Super.
First, drop me an email letting me
know your event's dates. We can talk cost and can confirm that
my skills will enrich you event and my availability.
If you
want to see a super image with all logisitics and contracting
in detail, you can click here.
In short
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I write a confirmation of engagement contract for the event.
Within that agreement is a 50% deposit, due upon receipt with
the contract.
Once
I receive your deposit and signed contract; I am committed to
your project. I am not booked until that point.
Once
the contract is squared away we can talk more about the details
of the event. With my level of experience, I'm very adaptable.
I like to talk to the facilitator and run through the agenda.
Ideally, this is short (maybe half hour) context setting conversation,
covering the meeting objectives.
No need
to send me loads of presentations or documents. I don't want
or need a lot of detail beforehand. If I know the objectives
and the basic agenda, I can adapt on the fly.
I understand
that agendas need to adapt too, so we'll usually check in during
the event.
At the
end of the event, I hand you the original drawings and the digital
images.
Afterwards,
I'll bill you for the remaining 50% of my time and the expenses.
The terms of the second, final invoice are net 30 days.
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Event
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What
sized groups have you worked with? |
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I've worked one on
one, and up to a group of 1000. The main difference is how we
set up the room so that the most people can see me drawing as
I'm drawing.
Generally, a group
up to 80 people can be arranged so that they can see what my
drawing as I'm drawing. Up to that size group, I can be very
effective.
In larger group,
it helps to have a videographer and a screen, or me on a platform.
In very large groups (think 100's), people will check out my
drawings during breaks and after the event.
If I can hear clearly
and am working with a facilitator comfortable with the group
size, I am AOK.
We can
discuss your specific needs and logistics.
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What
if I don't want you at the front of the room? |
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I argue
strongly for being in the front of the room. That's because
my drawing will be visible and can truly be facilitating the
group. They can watch their progress through my work. I don't
have to be absolute front and center. Most events involve a
projected presentation or video, so I'm set up on the left or
right of the screen.
Occasionally,
I'll be drawing on a side wall, by request of the facilitator.
That's feasible, but it usually cuts me off from more of the
room. And I really don't like to be at the back of the room,
because the opportunity to facilitate is truly lost.
If you
are the facilitator or the speaker and you're worried about
me being a distraction, I think you'll find that your group
will fall into an ease with both of us working together. My
role is very transparent. And because what I'm drawing is in
service to the group and your content, it focuses people rather
than distracting them. And I promise - no caricatures or cheap
visual jokes at your expense.
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What
if we're showing a presentation? |
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Now
that's where I'm a distraction. I strongly feel that it's not
valuable for me to rehash what's being presented on the screen.
Powerpoint is usually representing data and much more detailed
level of information. I'm best leveraged mapping out a debrief
or discussion from the presentation, not the presentation itself.
There
are colleagues who will draw during presentations, and for presentation-heavy
conferences. I prefer and excel at events that are designed
for conversation over presentation.
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We're
having an ideation session. Can you help us with that? |
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It all depends on
the process. If the design of your ideation session is generating
lists and selecting from those lists - a diverge and converge
model - I'm honestly not very useful. Sure, I've got good penmanship
and am fast, but it's not the best use of my skills.
I really love sessions
that are based around conversations. Big, messy conversations
around complex problems. If your ideation session is built around
conversation (vs. list-making), I could be a great addition.
I'm always happy
to talk more and let you know if
I will or won't be of value in your event.
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Sure
thing.
I'm
in Chicago.
If I'm
traveling, I arrive the night before the event. I tend to get
an early start to set up, so red-eye flights the day of are
super stressful and are too risky.
I've
become a pretty zen business traveler taking planes, trains
and taxis. Do note, I am on of those odd city dwellers who does
not drive.
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Can
you work internationally? |
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Yes. My dayrate is
25% higher.
Sadly, I'm still
only fluent in English.
If I had the superpower
to understand and write in any language, I would RULE the WORLD!
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Do
you charge for travel time? |
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Generally, no.
If you need me on
a slow boat to China, we'll have to discuss it.
Occasionally, with
international travel, I'll expense a hotel room for a night
or two before the event. Time to adjust to the time change and
be focused and clear headed for your event.
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If your event is
last-minute, I may be able to accomodate you. Contact
me with your event date. I'll send you my rate info and
more details if I'm available.
If we are a go, it
takes very little time for me to prep a contract and deposit
invoice for you. Often clients pay the deposit by credit card
through Paypal. Sometimes they overnight a check.
As long as I've got
a signed contract and the deposit before your event, we are
ready to roll!
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Contracting |
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How
do you charge for your services? |
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I charge
a day rate plus expenses. At this point, I don't charge for travel
time. If I'm going to the other side of the world, we may have
to negotiate that. You can contact me
to discuss your needs and my rates. |
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Please
contact me. |
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What
are your typical expenses? |
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Travel, hotel, meals
and materials.
Commonly materials
run about $40 for a one or two day event for paper and tape.
A variable cost is
renting or building a flat wall if there isn't one in the space.
Ideally, there's wall space with NO sconces, termostats,
wainscotting. It needs to be big enough to tape up a 4 foot
x 8 foot piece of paper. I'm short and I think my reach tops
off at 77 inches.
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Do
you have a non-profit rate? |
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No. I bring the same
skills and experience to every project, so I charge one rate.
Yes, most of my work
is with corporate clients. A smaller chunk is with non-profit
organizations and educational institutions. I welcome any opportunity.
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Extremely rarely.
Folks tend to do pro bono work for a couple reasons: They believe
in the cause and/or they are trying to build their business.
With the former, I've got a lot of ways I donate my time to
things I believe in, outside of my business. With the later,
I'm fortunate to be established in my practice. Yes, I'm always
marketing, but not by doing my work for free.
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My
meeting is two hours
What if it's not a full day event, do you work half days?
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No.
I work a full day.
I never
did half days outside of downtown Chicago. I learned that shorter
meetings usually turned into gruelling nonstop marathons. They
were even more exhausting than full days, which usually have
ebbs and flows.
Some
clients with a half day event will coordinate a second half
day event at the same location to better use my services. That's
perfectly fine by me, as long as I get at least a lunch break
to mentally switch gears.
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Oh,
we can't do a deposit. |
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We
don't need a contract, do we? |
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We
can't pay in 30 days |
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I can't work with
you.
If you can meet my
terms, I'll happily work with you.
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We
need you to sign a non-disclosure agreement. |
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Copasetic. I'd be
happy to. I'm rarely given them. I assume that all my work is
internal, confidential, sensitive content. I don't reproduce
or publish event images without the client's permission.
The bulk of my online
portfolio is public programs, personal "visual book reports,"
etc. Not client work - unless given permission and scrubbed
of sensitive information.
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Deliverables |
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What
do we get? What are the deliverables? |
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When
you hire me you get:
1. my real-time graphic facilitation skills
2. 14+ years of experience
3. all of the original drawings
4. digital
images of the drawings.
At the
end of the event, I'll hand you the original drawings, labeled
and ready to go.
I also
give you digital images of the drawings. During the event, I
take digital pictures of the charts. I clean those up, balancing
the color. They end up looking a lot like the images in my
portfolio, with a white background. For each drawing, I
give you large jpeg file (good for print) and a smaller gif
(ready to be emailed or posted to a webpage).
You
are receiving digital photos whose quality is contingent on
the onsite lighting. It's a good idea to keep the originals
if you're looking to recreate the them in print at a large scale.
Normally,
I snap the pictures and clean the images during my downtime
in an event. Nine times out of ten, I can usually hand you a
USB memory key and give you the images before I leave. If that
isn't possible, my turnaround time is usually less that 48 hours.
I strongly
recommend getting my digital images to every participant as
soon as possible. Most folks leave an event rarin' to get going
on the work they started. Often, they lose their momentum after
the event, because the aren't in contact with their co-participants
and may be waiting weeks, months for the document of the event.
If there is one.
The
gifs I give you can instantly be posted to an intranet, emailed
to people as a thank you. These images are packed with meaning
and memory. Give them to the participants so they can take those
next steps.
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What
do people do with the big drawings? |
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Good question. I
don't know. Most of the time, I'm bid a fond farwell before
the event organizers collapse with relief, and that's the last
I hear.
I suspect that a
good chunk of them while away in the corners of offices or get
(hopefully) recycled. I think the digital images have a better
life cycle within a group.
I'm not at all precious
about the drawings. They are an artifact of that meeting, a
moment in time, a representation of a process. Not a masterpiece,
set in stone for eternity.
Some clients (especially
smaller groups) hang the original charts in their work areas
so they can continue to work from them. Do whatever you need
to do with them to get more good work done. Hang them, mark
them up.
I have heard of a
few clients hanging them up in common areas behind plexiglass.
If it's useful, great. I do know the waterbased, non-toxic inks
I use fade over time. So, I suppose when one of these drawings
fade too much it's time for another meeting!
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Oh,
great, I'll send these images out to the whole company to
explain what we did at our meeting! |
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Wait!
The charts are great
working documents for the people who participated in the event.
Many participants use the images to explain what they accomplished
to others in the company. Using the images as a map to guide
others through the process is great. Many naturally use the
images this way and act as good stewards of the event, the process,
the images.
I don't think the
images work as a standalone document. A big part of the image
is the experience of being there, watching it being built while
being part of the conversation. These images are very experiential,
and don't have the same meaning as those who weren't in the
room.
If you are going
to post the images to a larger audience, please introduce them
with context setting text.
I can
discuss creating summary and communication images as a post-event
project, if you need something that communicates to a larger
audience.
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We
need a report made after the event. Can you do that? |
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I have the skills,
but I don't love doing it. My passion is the energy, intensity
and productivity of event work. And I'm relatively expensive.
Please, be my guest,
and hand off my digital images to someone more willing, in-house,
outsourced and/or cheaper!
If you do need my
help, let me know.
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I'm
not fond of defining myself as what I'm not, but these
are questions I'm often asked -
What I don't do |
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Do
you do those awesome whiteboard videos? |
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You're probably talking
about the RSA
Animate videos by Andrew
Park.
We started out together
many, many moons ago and he completely rocks those videos. He
populates those videos with tons of great characters and his
style works so well in that nonstop, linear narrative. He's
brilliant. I hope he's making a mint and loves making the videos.
My style isn't well
suited for videos. My strength is synthesis over narrative,
so I jump around in a drawing a lot. My style is diagrammatic.
I don't rock the caricatures.
Most importantly,
my passion is working live events. Working solo in a studio
producing videos saps my vim and vigor.
If you adore my specific
style and want to win me over with tons of money, go
for it. I'm still very likely not your gal.
A general
heads up - Andrew's stellar work has spawned a ton opportunities
and imitators. Just remember two things:
1. Every person has their own style and way of working.
2. The end products look so sexy and effortless. Watching
someone draw something out of thin air is magical. In truth,
these videos take a whole lot of prep work. Expect the rates
to reflect that.
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No, it's my job to
capture the main points and the broad themes and synthesizing
them. On some events, my clients hire stenographers to capture
that level of detail in words, if that's what's needed.
On many events, I
am the primary person documenting. I feel my work does capture
a good amount of detail, and excels at relating points to each
other, by finding patterns. If you know you need a very detailed
amount of capture, I do suggest adding a stenographer or transcriptionist
to your event.
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Are
you like those people who draw in courtrooms? |
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Nope.
I'm reflecting the ideas that that are in the room, not the specific
faces. |
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Heck no.
There are people who are brilliant at it. I'm not. And have no
fear - I don't sneak cartoons of participants into my drawings.
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Do
you do product concept illustrations? |
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No, there's
people much, much more skilled in that than I am. But if you are
strategizing about a service or a less tangible product, I can
be very helpful. |
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I have
a few times, but they aren't my forte. Again, I defer to the experts.
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And
finally... |
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What's
your background? How did you get involved in this work?
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I've been drawing
since I was 2. Nearly nonstop. I went to Grinnell College and
have a BA in Studio Art. I focused in printmaking (etching).
Many of my colleagues
come from organizational development, consulting, education,
training. I'm an oddball artist who's brain is hardwired for
synthesis and pattern recognition.
I was truly fortunate
to fall into a great opportunity straight out of college. From
1996 to 1999, I contracted with Ernst and Young working in their
ASE's (Accelerated Solutions Environment). They run change manangement
workshops for their clients. That's where I learned that graphic
facilitation was a job, that I was really good at it, and got
my chops.
I've never been good
at accounting, but I'd say since 1996, I've done 100+ events,
helping thousands of people bring clarity and understanding
to their work through my mapping.
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How
do you get your work? |
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This
site, referrals, networking. My site has served me very well.
Also, I love doing this work, and love to talk about it. Since
this work is still very new to people, a lot of my marketing is
education. I'm very comfortable describing what I do, why I do
it and where it works best. Please contact
me if you have questions or/and opportunities. |
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I
want to do what you do. Where can I get training? Do you
teach this or give training sessions? |
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Very good question.
I know there are trainers out there, I'm not quite tuned into
exactly who's doing what, when.
If I could clone
myself, I'd send the second Brandy out into the world to teach
these skills. Given my workload, I can't responsibly mentor
new folks.
My colleague Lynn
Carruthers and I have developed a day long training, a introductory
level workshop. We're both too busy in our practices to market
this option. If you're got a space, students and budget for
super instructors, we'd be happy to talk
more!
But that being said, I think that there's endless opportunities
for this kind of work. If you're inspired by my work - go out
there and do your own good work!
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Thank you for reading!
Graphic
facilitator Brandy Agerbeck creates conceptual maps of conversations.
Since 1996, her drawing and thinking skills have facilitated groups
in finding clarity and understanding their work. Brandy has worked
with groups from 2 to 1000, across industries, creating images
to help people navigate the complex world around them. Please
contact Brandy with more questions. |
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