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Informatica 2005
industry/topic description group
time date
information technology graphic facilitation 1100 30" x 40" ea 2 days total 06.05

Colleague Joe Sterling, of Sterling Insights, contracted me to join him to work the huge Informatica 2005 conference. Informatica is a company that creates data integration solutions. That sounds like mumbo jumbo, but they help people and companies integrate data from all sorts of sources and format for comparison. Hopefully, turning that data into information and eventually knowledge.

There were over 1100 participants at this conference. We worked concurrently on 30" x 40" foamcore boards. Since we had no videographers on us, the only folks who saw us work in real time were the few folks in the front corner where we worked. Not ideal, but that's what we had to work with. We drew during the presentations in the gigantic ballroom, and we'd each take a topic during the breakout sessions.

To get our images seen and used, we taped them together into folding screens chocked full of information that we placed in the common areas of the conference. Participants got to see the content grow over the course of two days.

Here is two days' worth of conference capturing work:

I stand by the wall we created at the end of Day 1



Particiapants read and review what they're seen during Informatica 2005. The folding screen spans a common hallway, made from 30" x 40" foamcore boards.

Graphic facilitator Brandy Agerbeck creates conceptual maps of conversations. Since 1996, her drawing and thinking skills have facilitated groups of 2 to 1000 across industries. Brandy's images help people navigate the complex world around them and bring clarity to their work.

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