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Question the Rules: The punk rock, DIY mindset
industry/topic description group
time date
business real-time journaling na 8.5x11" 1.5 hr 05.10

I am very fortunate. I do what I love for a living (thinking + drawing = graphic facilitation). I get paid well for work that helps people and I am good at. The beginning of 2010 I seemed to "level up" in the imaginary video game of my career. Great opportunities are coming more frequently; of course because of 13+ years of persistent, ongoing marketing.

I'm continuing to do what I love while looking where to go next. One thing I'm investigating is how to create "information products." I.e. teach folks what I know through digital files (audio, video, PDFs). Some freebies, some for sale. To those ends I'm consuming a fair amount of information products on how to create information products. What Johnny B. Truant describes as the self-perpetuating cycle, "We all make our money by telling people how to make money by telling people how to make money." This course is Johnny B. Truant and Lee Stranahan's Question the Rules: The nonconformist’s punk rock, DIY, nuts-and-bolts guide to creating the business and life you really want, starting with what you already have.

I'm enjoying the heck out of this program. I'll fully admit I'm already doing a load of the stuff they and their interviewees are talking about. Loads to learn too. My business already rocks and I'm looking to rock more. I'm a bit of an Amen Chorus listening to this program. Do it yourself? Amen. What you really want? Amen. Use what you have? AMEN.

One of the things that most resonates in this particular conversation (punk is one module/topic in the course) is when Lee Stranahan posits that plenty of folks get/don't get their SBA loan or get/don't get the paperwork going so they don't have to start the business. That layer of beauracracy protects themselves from action. He gives a brilliant example on how to start a restaurant for $1.99. The fundamental lesson is to challenge assumptions around how you're supposed to do it, and figure out what works for you.
But do it.

Here and below is a map of my personal notes of this module. I hope you enjoy it.

Click here for a PDF


Graphic facilitator Brandy Agerbeck creates conceptual maps of conversations. Since 1996, her drawing and thinking skills have facilitated groups of 2 to 1000 across industries. Brandy's images help people navigate the complex world around them and bring clarity to their work.

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