am very fortunate. I do what I love for a living (thinking
+ drawing = graphic facilitation).
I get paid well for work that helps people and I am
good at. The beginning of 2010 I seemed to "level
up" in the imaginary video game of my career.
Great opportunities are coming more frequently; of
course because of 13+ years of persistent, ongoing
continuing to do what I love while looking where to
go next. One thing I'm investigating is how to create
"information products." I.e. teach folks
what I know through digital files (audio, video, PDFs).
Some freebies, some for sale. To those ends I'm consuming
a fair amount of information products on how to create
information products. What Johnny B. Truant describes
as the self-perpetuating cycle, "We all make
our money by telling people how to make money by telling
people how to make money." This course is Johnny
B. Truant and Lee
Stranahan's Question the Rules: The
nonconformists punk rock, DIY, nuts-and-bolts
guide to creating the business and life you really
want, starting with what you already have.
enjoying the heck out of this program. I'll fully
admit I'm already doing a load of the stuff they and
their interviewees are talking about. Loads to learn
too. My business already rocks and I'm looking to
rock more. I'm a bit of an Amen Chorus listening to
this program. Do it yourself? Amen. What you really
want? Amen. Use what you have? AMEN.
of the things that most resonates in this particular
conversation (punk is one module/topic in the course)
is when Lee Stranahan posits that plenty of folks
get/don't get their SBA loan or get/don't get the
paperwork going so they don't have to start
the business. That layer of beauracracy protects themselves
from action. He gives a brilliant example on how to
start a restaurant for $1.99. The fundamental lesson
is to challenge assumptions around how you're supposed
to do it, and figure out what works for you.
But do it.